Welcome to Alexandra Rose Charity

Rose Vouchers for Fruit & Veg Project

Through the Rose Vouchers for Fruit & Veg Project we help to increase access to fruit and veg by giving families the spending power to be able to make healthier food choices.

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About Us

Founded by Queen Alexandra in 1912, Alexandra Rose Charity has a long history of supporting people experiencing poverty in the UK.  Read…

How to get Rose Vouchers

If you would like to receive Rose Vouchers please see the list of locations where the project currently runs, to find your local participating children’s centre. Read…

Where we work

We are currently running the Rose Vouchers for Fruit & Veg project in eight locations around the UK. Read…

How Rose Vouchers help Abbie’s family

“I feel guilty if I can’t put a bit of veg on the side; without it, meals could just be processed food, and I want them to have their 5-a-day.” Read…

Latest news

13 March 2025

Vouchers included in Government’s Plan for Neighbourhoods

Last week, the Government unveiled its new ‘Plan for Neighbourhoods’, a £1.5 billion investment in 75 of the most deprived communities across the UK. This 10-year programme will provide up to £20 million per area, aiming to ‘lay the foundations to kickstart local growth and drive-up living standards’. At the heart of the programme are Read…

24 February 2025

Join Our Team as a Communications Manager!

Job Title: Communications Manager Location: London and the South East. Home working, with a requirement to regularly attend external meetings and events (mainly London but on occasions elsewhere in the UK)  Salary: £38,000 FTE   Hours: Full-time but will consider requests for part-time (4 days per week)  We are seeking a talented and passionate Communications Manager to Read…

24 January 2025

Impact of Rose Vouchers recognised in Parliament

Earlier this week, politicians from across the political spectrum came together to debate the impact of food and diet on obesity. It was a powerful discussion that highlighted the scale of the challenge and the wealth of solutions that the Government can build upon to create a healthier and fairer food system for all. MPs Read…

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