Introducing: The Rose Vouchers for Fruit & Veg Project. Introducing: The Rose Vouchers for Fruit & Veg Project. Introducing: The Rose Vouchers for Fruit & Veg Project. Introducing: The Rose Vouchers for Fruit & Veg Project.

Introducing: The Rose Vouchers for Fruit & Veg Project.

Rose Vouchers for Fruit & Veg

Watch our new short video here

Rose Vouchers for Fruit & Veg project video


Their nourishment - Our Future

There's a crisis in the way our children are eating - too much junk food and not enough veg.  A diet high in sugary, fatty, highly processed foods and drinks and lacking in fruit and vegetables is harmful to health and can affect children's performance in school.

Alexandra Rose Charity has a new purpose.  The Rose Vouchers for fruit and veg project supports pregnant women and families living on low incomes to eat more healthily and improve their health and wellbeing.

The vast majority of us don't manage to eat the government recommended five portions of fruit and veg a day but poor families find it a particular struggle.  Poor eating habits can start in early childhood and there's growing evidence that a child's capacity to learn in school is affected by what they eat. Evidence suggests that the first 1,000 days of a child’s life from conception to age two are the most important in setting their future life chances. In England almost one in three primary-aged children are either overweight or obese. A lot of focus has been put on the food that children eat in school, but by the time they reach primary school age it is often too late. By then one in 10 are already obese and many more have lifestyles that will see obesity develop before they leave primary school.

At the same time the number of families needing the support of food banks has skyrocketed.   The Trussell Trust saw a 19 per cent increase in food bank use in 2014 with enough emergency food given out to support nearly 1.1 million people. 

To begin to address this dynamic, Alexandra Rose established the Rose Voucher for Fruit & Veg project.

You can find out more about Rose Vouchers and how they work here:

The Rose Vouchers for Fruit and Veg is an Alexandra Rose Charity project designed and delivered in partnership with Food Matters. 

To find out more about Food Matters please follow this link >>

Download PDF Download Rose Vouchers for Fruit and Veg Evaluation Scheme PDF

Latest News

26 Jul


Annual General Meeting of Alexandra Rose Charity

ARC's annual general meeting will be... read more

Meet our Trustees

The board of Alexandra Rose Charity is made up of dedicated trustees,
without whom our positive work would not be possible.

  • Mr Mike Morris
  • Mr Aaron Mills
  • Ms Angela Anderson
  • Alison Chan
  • Mr March Hancock
  • Mr Alan Kirby
  • Mr Adrian Pascu-Tulbure
  • Anna Sanders
  • Ambrita Shahani
  • Mr Dominic Tayler
  • Mrs Stephanie Wood