The Rose Vouchers for Fruit & Veg project was initially piloted in the London Boroughs of Hackney & Greenwich between January 2013 and July 2014.

Families and pregnant women taking part in the pilot projects received £3 worth of Rose Vouchers per week per child which were spent on fresh vegetables and fruit at designated food co-ops, markets and other local food outlets.

We also provided Cook and Eat sessions to help those buying more fruit and veg to try new recipes and receive tips on how best to prepare the food.

We commissioned independent evaluation from Susan Lloyd from Nutrition and Wellbeing with support from The Centre for Food Policy at City University.

Outcomes from the evaluation of the pilots show that the Rose Vouchers are an effective way at increasing the amount and variety of fresh fruit & vegatables consumed by participating families, both children and adults. It also helped to support positive behaviour change, resulting in increased numbers of meals being cooked from scratch and a decrease in the number of ready meals purchased.

Families were also spending more on fruit & vegetables as a percentage of their budgets.