The first Alexandra Rose Day was held over 110 years ago in 1912 in honour of Queen Alexandra, who wanted to help Londoners in poverty. Silk roses were sold in their thousands, raising funds for hospitals and people in poverty to access healthcare.
Inspired by a priest in her native Denmark selling roses to raise money for those in need, Queen Alexandra brought the idea back to the UK. Real roses were substituted for silk ones, and Rose Day was created. The day became an annual occasion, running for many, many decades.
Over the years since, our organisation has continued to support a wide range of charities through Rose Day appeals, with our focus turning towards the issue of food poverty in 2014.
Through the Rose Vouchers for Fruit & Veg project, we support families on low incomes to access fresh fruit and veg in their local community.
We are proud to have as our Patron Queen Alexandra’s great-granddaughter, HRH Princess Alexandra.
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