Welcome to Alexandra Rose Charity

Rose Vouchers for Fruit & Veg Project

Through the Rose Vouchers for Fruit & Veg Project we help to increase access to fruit and veg by giving families the spending power to be able to make healthier food choices.

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About Us

Founded by Queen Alexandra in 1912, Alexandra Rose Charity has a long history of supporting people experiencing poverty in the UK.  Read…

How to get Rose Vouchers

If you would like to receive Rose Vouchers please see the list of locations where the project currently runs, to find your local participating children’s centre. Read…

Where we work

We are currently running the Rose Vouchers for Fruit & Veg project in eight locations around the UK. Read…

How Rose Vouchers help Abbie’s family

“I feel guilty if I can’t put a bit of veg on the side; without it, meals could just be processed food, and I want them to have their 5-a-day.” Read…

Latest news

17 January 2025

New Year, New Food Strategy

The end of 2024 brought with it a renewed commitment from the Government to tackle food insecurity and ensure access to nutritious food for all. In our latest blog, Policy and Advocacy Manager, Amy Deptford reflects on the Government’s new food strategy announcement, and how financial incentives like Rose Vouchers could play an important role Read…

20 December 2024

We took Rose Vouchers to Parliament!

We brought a vibrant fruit and veg market stall into the heart of Parliament to showcase to policymakers the transformative impact of our Rose Vouchers for Fruit & Veg projects. Read…

6 December 2024

Christmas Concert supports our Big Give Christmas Challenge

Thank you so much to the Harmonia Singers who generously chose us as their Christmas charity this year, raising an incredible £1,079 at their Christmas concert last weekend. Read…

Our Partners

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