Welcome to Alexandra Rose Charity

Rose Vouchers for Fruit & Veg Project

Through the Rose Vouchers for Fruit & Veg Project we help to increase access to fruit and veg by giving families the spending power to be able to make healthier food choices.

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About Us

Founded by Queen Alexandra in 1912, Alexandra Rose Charity has a long history of supporting people experiencing poverty in the UK.  Read…

Our Community Partners

If you would like to receive Rose Vouchers please see the list of locations where the project currently runs, to find your local participating children’s centre. Read…

Where we work

We are currently running the Rose Vouchers for Fruit & Veg project in eight locations around the UK. Read…

How Rose Vouchers help Abbie’s family

“I feel guilty if I can’t put a bit of veg on the side; without it, meals could just be processed food, and I want them to have their 5-a-day.” Read…

Latest news

30 July 2025

Corin Bell Announced as New CEO for Alexandra Rose

We are delighted to announce the appointment of Corin Bell as the new Chief Executive Officer at Alexandra Rose Charity. Corin joins us from Open Kitchen, the Greater Manchester-based social enterprise she founded and currently leads as Executive Director. Open Kitchen works to reduce food waste and create a fairer, healthier, and more sustainable food Read…

28 July 2025

Behind the Scenes: BBC London Visits Tower Hamlets to Film Fruit & Veg on Prescription

Earlier this month, we welcomed journalist Victoria Cook and a BBC London film crew to Tower Hamlets to cover a story close to our hearts, Fruit & Veg on Prescription. The filming coincided with the launch of Year 3 of this innovative project, and it was a fantastic opportunity to showcase the impact it’s having Read…

10 July 2025

Press release: Tower Hamlets’ Fruit & Veg on Prescription project enters third year after cutting self-reported GP visits by 15%

A pioneering Fruit & Veg on Prescription project in Tower Hamlets has delivered powerful results, improving physical health for 8 in 10 participants and cutting self-reported GP visits by 15%. Now, Alexandra Rose Charity is encouraging local authorities and healthcare leaders to take note of the scheme’s success and consider adopting similar models to support Read…

Our Partners

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