This week, we celebrate an incredible milestone; our three millionth Rose Voucher was spent on fresh fruit and veg by a family in Glasgow. This achievement represents a remarkable £3 million worth of Rose Vouchers spent in local markets and independent greengrocers over the past decade.
We are immensely proud of this accomplishment, knowing that over 10,500 families can now afford fresh fruit and veg and provide healthy meals for their young children. Since the launch of the first Rose Vouchers for Fruit & Veg Project in 2014, our focus has been on expanding the project to reach as many families in need as possible.
A decade of growth and impact
Our journey began in 2014 with a mission to ensure everyone has access to healthy and affordable food. Over the years, we have scaled the project, reaching our first million vouchers after seven years of dedicated effort. This success was a testament to our commitment to launching Rose Vouchers in numerous areas, helping more families access nutritious food.
Last year, we reached another significant milestone; two million Rose Vouchers redeemed. This rapid growth put us on course for an amazing achievement, with one million Rose Vouchers being redeemed by families across the UK each year.
Our commitment to healthy and affordable food
Our belief is simple: everyone should have access to healthy and affordable food. We are dedicated to continuing this mission, ensuring that as many people as possible can buy fresh fruit and veg every week.
Thank you to everyone who has supported and participated in this journey. Together, we have made a substantial impact, and we look forward to reaching even more families in the future.